Regie:
Pablo LarraínKamera:
Sergio ArmstrongMusik:
Carlos CabezasBesetzung:
Gael García Bernal, Alfredo Castro, Néstor Cantillana, Antonia Zegers, Jaime Vadell, Pablo Krögh, Amparo Noguera, Pedro Peirano, Sergio Hernández (mehr)Streaming (1)
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Chile 1988: Der zynische Werbefachmann Rene Saavedra (Gael Garcia Bernal) wird von einem Freund um Hilfe gebeten. Er soll eine Kampagne leiten, die für die Zukunft Chiles von fundamentaler Wichtigkeit sein wird. In der kommenden Volksabstimmung soll verhindert werden, dass der Diktator Augusto Pinochet weiterhin an der Macht bleiben kann. Das Volk soll entscheiden, ob Pinochet der einzige Kandidat bei den Präsidentschaftswahlen im Jahr 1989 sein soll. Saavedra initiiert die linkspolitische Kampagne „No" und versucht mit allen Mitteln die Leute zu motivieren, sich an den Wahlen zu beteiligen. Doch das ist nicht so leicht getan wie gesagt. Die meisten Menschen glauben nicht, dass sie überhaupt eine Wahl haben. Vielmehr vermuten sie, dass die Volksabstimmung lediglich eine Farce sein wird. Saavedra steht nun also nicht nur vor der Aufgabe, die Leute dazu zu bringen, mit „nein" zu stimmen, sondern sie überhaupt dazu zu bewegen, auf die Straße zu gehen und eine Wahl zu treffen. (Verleiher-Text)
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Demokratie als sexy Produkt sowie ein unter anderem durch Marketingrivalität der freien Marktschaft zerstörter Pinochet? Trotz des Rückzugs der Einleitung stellt dieser Film meines Erachtens eine ideale Synthese einer Retro-Konsistenz von Good Night, and Good Luck (unter Berücksichtigung dessen, dass das ganze dank dem meisterhaft eingebundenen Fernsehlooks noch etwas weiter reicht) sowie dem Spaßfaktor von Frost/Nixon dar (diese Spot-Collagen sind einfach der Renner). Außerdem funtioniert dank dem großen Bernal auch die intime Ebene. No! ist ein Drama / Paradokument, welches geschichtliche sowie fiktionale Aufzeichnungen nahtlos kombiniert, jedoch nicht deshalb, um uns davon zu überzeugen, dass es die reinste Wahrheit der Geschichte erfasst, sondern um aufzuzeigen, wie unsere bürgerliche Erfahrung mit der Wahrheit stets gezwungenermaßen vermittelt, verkürzt und verzerrt ist. Schlussendlich haben Dinge wie Glück und Menschen mit Baguettes in einem Einkaufskorb immer noch die beste Wirkung. Guten Abend.
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Before the start of the movie, flashy previews of blockbusters with enticing visuals and glossy advertisements appeared on the movie theater screen, which attempted to grab the viewers' attention with short-term effects. Then followed a grainy, blurred image that seemed to come from a TV screen from the 80s or a vintage documentary, and especially in contrast to the previous shots, it appeared as a shabby relative. I still vividly remember the events related to the referendum on Pinochet's stay in office. Practically nobody wanted to believe that with all the power he possessed, he would voluntarily relinquish the government and his convincing victory in the manipulated electoral process was expected. Well, it shows the way the general, who seemingly held all the aces, managed to return from the presidential office back to the barracks. I'm not talking about the undeniable crimes and certainly not the revolutions and protests but about the humor and advertising. Instead of dissidents, Pinochet was escorted by advertising strategists and creative minds. They won the duel against their government competitors because they bet not on fear but on hope. The best ideals, programs, or personalities are not sellable and enforceable without proper advertising. The charismatic Bernal is sidelined here, and the film focuses on processes and events, not on the main character, who is rather a kind of guide and connector. It's a small but interesting film that will be remembered. Overall impression: 90%.
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A glimpse into the final days of a dying right-wing dictatorship that, in the changed global geopolitical situation, was unable to legitimize its worn-out and directionless system both internally and externally. Nevertheless, its foundations were unfortunately stronger than they might have initially appeared. Peace and order, work, three meals a day, and even the possibility for some to pay for their children's education - people suddenly begin to tolerate disappearances, murders, torture, and so on. What is sad about Chile in this case is not only this aspect but also the way in which it was defeated (at least according to this film, which unfortunately is not far from the truth). Democracy is actually amorphous, everything and nothing, functioning only on the basis of primitive emotional patterns that can easily be manipulated by people. And when democracy triumphs? Then it's time for the exchange again - trading material well-being for tolerance of inequalities, poverty, wasted prospects and potentials for those at the bottom, and so on. Therefore, the ending is chilling even for the inhabitants of the "free world" - democracy is actually a product created by a (political) advertising agency...
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Larraín appealingly reconstructs a fascinating chapter of 20th century history, when Pinochet was forced into a referendum on the future direction of Chile, during which the opposition campaign built on the language of advertising played an essential role in his overthrow. Though the narrative also contains storylines about personal heroism in the interest of grand ideals and about intimidation by the ruling power, it primarily focuses on the detailed portrayal of marketing tactics and their role in the campaign. The chosen form based on using old television technologies enables the seamless transition between the film’s reconstruction of events and television footage from the period. At the same time, the film emphasises the connection between advertising and the lived reality that was just coming into being at the time, but which is now ubiquitous.
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I’d been looking forward to an historically accurate drama portraying Chile under the leadership of then dictator Pinochet. But I hadn’t expected that this movie would be so accurate that it would also use image to try to transport me to the 1980’s. And truth be told, the historical accuracy was pretty strong. What was worse was the picture, which reminded me of the picture quality in the worst C-list movies from the 1980’s recorded on worn-out VHS tapes, I guess it was supposed to invoke the proper historic atmosphere. So, I can hardly say that the movie wasn’t original, but I do have to admit that I didn’t manage to get used to this manner of storytelling. The skipping of individual scenes and intentional cuts like in the times of the commies might look interesting, but in connection with the accurate historic description of even the slightest fart of an ordinary cleaning lady at the “No” movement, it comes across as rather boring at times.
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Photo © Rialto Distribution
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